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From: Tan Tze Hans <hanst@apac.marcusevanspt.com>
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Subject: Unlock Higher Profits with Strategic Value-Based Pricing
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Content preview: *Dear Jordon,* Transforming Your Topline from Cost-Plus to
Value-Based Pricing to Monetize Value *Date:* 26–27 May 2025 *Format:*
Live Online Training
Content analysis details: (0.4 points, 5.0 required)
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*Dear Jordon,*
Transforming Your Topline from Cost-Plus to Value-Based Pricing to Monetize=
Value
*Date:* 26=E2=80=9327 May 2025
*Format:* Live Online Training
*The Pricing Challenge: Are You Maximizing Your Revenue Potential?*
Many organizations struggle to execute pricing strategies that drive sustai=
nable profitability. While companies rush into strategic initiatives to def=
end revenue, poor pricing execution often becomes a bottleneck. Without a s=
tructured approach, businesses risk losing control over pricing operations=
=E2=80=94leading to margin erosion, pricing wars, and missed growth opportu=
nities.
This intensive two-day workshop provides a practical, results-driven framew=
ork to help you shift from outdated cost-plus pricing to a strategic, value=
-based model. Led by *Danilo Zatta, PhD, MBA* , one of the world=E2=80=99s =
leading pricing experts, this course will equip you with the tools to enhan=
ce pricing governance, leverage competitive advantage, and unlock significa=
nt profit potential.
*Key Learning Outcomes:*
* Identify and leverage profit drivers for maximum impact
* Build innovative pricing models that create a competitive edge
* Set prices based on value rather than cost-plus margins
* Navigate price wars strategically to maintain profitability
* Implement actionable strategies to increase prices effectively
* Establish a robust pricing governance framework for long-term success
* Differentiate pricing to justify variations and enhance customer percepti=
on
*Meet Your Expert Trainer =E2=80=93 Danilo Zatta, PhD, MBA*
Danilo Zatta is a globally recognized pricing strategist, author, and consu=
ltant with over 25 years of experience. Named by the Financial Times as =E2=
=80=98one of the world=E2=80=99s leading pricing minds,=E2=80=99 Danilo has=
advised Fortune 500 companies, investment funds, and SMEs worldwide. His b=
ooks, including The Pricing Model Revolution and The 10 Rules of Highly Eff=
ective Pricing , have shaped pricing strategies across industries.
*Is Your Organization Pricing for Growth?*
With pricing execution emerging as a critical business challenge, now is th=
e time to adopt *a proven, value-based pricing approach* that safeguards ma=
rgins and drives sustainable revenue growth.
Secure your place today and gain the pricing strategies your organization n=
eeds to thrive.
*Register Now with HansT@marcusevanskl.com and get 10% off your total fees*
Best regards,
*HansT | HansT@marcusevanskl.com*
**
To exclude yourself from our mailing list, click here to unsubscribe. ( htt=
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--5e9db198dc319959fc14a44fcd397494ec2019c80785101474f2c53f9234
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<div class=3D"x_elementToProof"><font face=3D"calibri,lucida grande,sans-se=
rif" size=3D"2"><b data-olk-copy-source=3D"MessageBody">Dear Jordon,</b></=
font></div>
<div class=3D"x_elementToProof"><font face=3D"calibri,lucida grande,sans-se=
rif" size=3D"2"> </font></div>
<div class=3D"x_elementToProof"><font face=3D"calibri,lucida grande,sans-se=
rif" size=3D"2"><i>Transforming Your Topline from Cost-Plus to Value-Based =
Pricing to Monetize Value</i></font></div>
<div class=3D"x_elementToProof"><font face=3D"calibri,lucida grande,sans-se=
rif" size=3D"2"> </font></div>
<div class=3D"x_elementToProof"><font face=3D"calibri,lucida grande,sans-se=
rif" size=3D"2"><b>Date:</b> 26–27 May 2025</font><br><font face=
=3D"calibri,lucida grande,sans-serif" size=3D"2"><b>Format:</b> Live O=
nline Training</font></div>
<div class=3D"x_elementToProof"><font face=3D"calibri,lucida grande,sans-se=
rif" size=3D"2"> </font></div>
<div class=3D"x_elementToProof"><font face=3D"calibri,lucida grande,sans-se=
rif" size=3D"2"><b>The Pricing Challenge: Are You Maximizing Your Revenue P=
otential?</b></font></div>
<div class=3D"x_elementToProof"><font face=3D"calibri,lucida grande,sans-se=
rif" size=3D"2"> </font></div>
<div class=3D"x_elementToProof"><font face=3D"calibri,lucida grande,sans-se=
rif" size=3D"2">Many organizations struggle to execute pricing strategies t=
hat drive sustainable profitability. While companies rush into strategic in=
itiatives to defend revenue, poor pricing execution often becomes a bottlen=
eck. Without a structured approach, businesses risk losing control over pri=
cing operations—leading to margin erosion, pricing wars, and missed g=
rowth opportunities.</font></div>
<div class=3D"x_elementToProof"><font face=3D"calibri,lucida grande,sans-se=
rif" size=3D"2"> </font></div>
<div class=3D"x_elementToProof"><font face=3D"calibri,lucida grande,sans-se=
rif" size=3D"2">This intensive two-day workshop provides a practical, resul=
ts-driven framework to help you shift from outdated cost-plus pricing to a =
strategic, value-based model. Led by <b>Danilo Zatta, PhD, MBA</b>, on=
e of the world’s leading pricing experts, this course will equip you =
with the tools to enhance pricing governance, leverage competitive advantag=
e, and unlock significant profit potential.</font></div>
<div class=3D"x_elementToProof"><font face=3D"calibri,lucida grande,sans-se=
rif" size=3D"2"> </font></div>
<div class=3D"x_elementToProof"><font face=3D"calibri,lucida grande,sans-se=
rif" size=3D"2"><b>Key Learning Outcomes:</b></font></div>
<ul data-start=3D"1161" data-end=3D"1632">
<li><font face=3D"calibri,lucida grande,sans-serif" size=3D"2">Identify and=
leverage profit drivers for maximum impact</font></li>
<li><font face=3D"calibri,lucida grande,sans-serif" size=3D"2">Build innova=
tive pricing models that create a competitive edge</font></li>
<li><font face=3D"calibri,lucida grande,sans-serif" size=3D"2">Set prices b=
ased on value rather than cost-plus margins</font></li>
<li><font face=3D"calibri,lucida grande,sans-serif" size=3D"2">Navigate pri=
ce wars strategically to maintain profitability</font></li>
<li><font face=3D"calibri,lucida grande,sans-serif" size=3D"2">Implement ac=
tionable strategies to increase prices effectively</font></li>
<li><font face=3D"calibri,lucida grande,sans-serif" size=3D"2">Establish a =
robust pricing governance framework for long-term success</font></li>
<li><font face=3D"calibri,lucida grande,sans-serif" size=3D"2">Differentiat=
e pricing to justify variations and enhance customer perception</font></li>
</ul>
<div class=3D"x_elementToProof"><font face=3D"calibri,lucida grande,sans-se=
rif" size=3D"2"><b>Meet Your Expert Trainer – Danilo Zatta, PhD, MBA<=
/b></font></div>
<div class=3D"x_elementToProof"><font face=3D"calibri,lucida grande,sans-se=
rif" size=3D"2">Danilo Zatta is a globally recognized pricing strategist, a=
uthor, and consultant with over 25 years of experience. Named by the <=
i>Financial Times</i> as ‘one of the world’s leading prici=
ng minds,’ Danilo has advised Fortune 500 companies, investment funds=
, and SMEs worldwide. His books, including <i>The Pricing Model Revolu=
tion</i> and <i>The 10 Rules of Highly Effective Pricing</i>, hav=
e shaped pricing strategies across industries.</font></div>
<div class=3D"x_elementToProof"><font face=3D"calibri,lucida grande,sans-se=
rif" size=3D"2"> </font></div>
<div class=3D"x_elementToProof"><font face=3D"calibri,lucida grande,sans-se=
rif" size=3D"2"><b>Is Your Organization Pricing for Growth?</b></font></div=
>
<div class=3D"x_elementToProof"><font face=3D"calibri,lucida grande,sans-se=
rif" size=3D"2">With pricing execution emerging as a critical business chal=
lenge, now is the time to adopt <b>a proven, value-based pricing appro=
ach</b> that safeguards margins and drives sustainable revenue growth.=
</font></div>
<div class=3D"x_elementToProof"><font face=3D"calibri,lucida grande,sans-se=
rif" size=3D"2"> </font></div>
<div class=3D"x_elementToProof"><font face=3D"calibri,lucida grande,sans-se=
rif" size=3D"2">Secure your place today and gain the pricing strategies you=
r organization needs to thrive.</font></div>
<div class=3D"x_elementToProof"><font face=3D"calibri,lucida grande,sans-se=
rif" size=3D"2"> </font></div>
<div class=3D"x_elementToProof"><b><font face=3D"calibri,lucida grande,sans=
-serif" size=3D"2"><span style=3D"background-color: #ffff00;">Register Now =
with <a href=3D"mailto:HansT@marcusevanskl.com">HansT@marcusevanskl.com</a>=
and get 10% off your total fees</span></font></b></div>
<div class=3D"x_elementToProof"><font face=3D"calibri,lucida grande,sans-se=
rif" size=3D"2"> </font></div>
<div class=3D"x_elementToProof"><font face=3D"calibri,lucida grande,sans-se=
rif" size=3D"2">Best regards,</font><br><font face=3D"calibri,lucida grande=
,sans-serif" size=3D"2"><b>HansT | <a href=3D"mailto:HansT@marcusevanskl.co=
m">HansT@marcusevanskl.com</a></b></font></div>
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